Creation Records was one of the most important, vital independent labels of the 80s and 90s, born in the post-punk era and progressing to define the Britpop generation. The label evolved out of a hip London club night and won the plaudits with a string of limited edition 7” singles and a handful of albums – including the acclaimed debut ‘Upside Down’ by The Jesus & Mary Chain. During this period 1983-1985, the label also issued vinyl by Primal Scream (their debut 45), The Pastels, The Bodines, The Loft, The Membranes, The Jasmine Minks et al.
Creation Artifact is the first comprehensive box set devoted to the early years of Creation Records. Housed in a lavish ‘book’ set, Creation Artifact pays tribute to that seminal period with two discs comprising early A’s and B’s, a third CD of rarities and album tracks, another comprising previously unissued demos and a fifth disc of rare BBC sessions. This follows a similarly-packaged 10 x 7” vinyl box set issued for Record Store Day 2015.
At that time, Creation Records felt like a colourful antidote to the grey, doom-laden masses which were littering the Indie charts. In place of monochrome post-punk or morbid goth rock, Creation Records’ output was colourful and sexy, meshing the excitement of punk with the melodic qualities and musical flourishes of 60s freakbeat and psychedelia. And in Alan McGee, Creation had a founder with true musical vision and ambition.
Awash with rare memorabilia, a 12,000-word essay from journalist Neil Taylor, band biographies, personal reminiscences and numerous archive finds, Creation Artifact is the ultimate tribute to the dawn of Creation Records 1983-1985.